Yes, you read that train-themed pun correctly. Off the G is back (on track). But before we get back to your favorite posts about all things along the G line, I felt it important to re-introduce, re-focus, and re-brand what Off the G is, because nothing says “a hardly read blog with no agenda written by one person alone in their apartment” like the term “re-branding.”
First off, the re-introduction: I write this by myself as a bit of a passion project that combines three of my favorite things: personal storytelling, humor and travel. I know what you’re thinking; “Travel along the G line does not constitute travel.” Okay, sure, but I think we can all agree that one definition of travel is getting off your ass and traveling outside of your dank hovel. Also, there’s no better start to a hopeful career in travel-humor-storytelling than in your own backyard. As a side note, does anyone know if such a career exists, or am I carving out a niche market for myself that maybe doesn’t exist yet for a reason? I guess we’ll never really know because the internet is surely not for figuring out if something already exists.
I’ve spent the last few months stalling on relaunching this blog, wondering if it was worth it, but I kept hearing your whispers in the wind, “You’re a singular voice with a weird concept that probably only you enjoy, but you should write it anyway.” I also heard your impassioned cries, “Hey, whatever happened to that blog you wrote? I chuckled at it a couple times.” So I’m here to answer your prayers! Going forward, I’m re-focusing (for those keeping track that was the second prong in the re-blogging trident of success). There will be the traditional Off the G posts all four of you have grown to love, posted every Wednesday. I know I’ve made that promise before, but I already have several posts written and timed to go up over the next few Wednesdays, so even if the whole world blows up in a ball of threatening tweets and bombs, my blog would still post a new entry, somewhere into the ethers of whatever is left of the internet. In addition to the regular posts about what you might find on everyone’s least favorite subway line, I’ll also be posting the occasional entry that doesn’t necessarily fit the criteria of being a place along the G line. There might be a post about something else in New York City. Maybe a different city all together. Maybe nothing to do with anything even remotely associated with this blog. These will be “Off Track” entries, will have no regularity, and you’ll honestly just have to deal because sometimes I’ve wanted to write something in the same aesthetic as this blog is written but have had to stop myself because I’d be writing about a dog breed I really like. I will stop myself no more! It’s my blog and I’ll write about what I want! Also, the very very slight successes of this blog have come not from the fact that I’m talking about places I’ve been to, but the way I’m talking about the places I’ve been to, so excuse while I explore my own voice a little bit more.
As for the future of Off the G, we turn to re-branding (the third and final prong in the aforementioned re-blogging trident of success). Just call me Brandy because I love a good duet about boys being mine. Just ask anyone, I have two boys and I sing about them all the time (they’re cats). Or you can call me Brandy because I want to become a real “brand.” I think. Yeah, I think that’s what I want. As such, over the next couple of months you’ll see a more streamlined blog, without the clunky “wordpress” in it’s url (sorry WordPress, thanks for hosting me! You’ve been a peach!). There won’t be any branded content because I’m a nobody, but you may see a shift in focus from Instagram posts to more blog posts, as I’m going to use Instagram mainly as a way to funnel people into this blog. I’ve never been much of a photographer, so while I dabbled in making Off the G a more photo based platform, it’s time to get serious about where my strengths are. Also, using words like “platform” and “strengths” and “dabble” and “peach” make me sound really legitimate.
So that’s it for now. This Wednesday starts the official official re-launch of Off the G, with a more official official plan for moving forward and more official official sounding vocabulary. Excuse me while I make this thing official. See you back here on Wednesday and as always-
-Off the G